Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 8707

003 - CONTROL NUMBER IDENTIFIER

• control field: APU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20130415170351.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 130415|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: APU
• Transcribing agency: APU

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Branding (Marketing)
• Form subdivision: Case studies.

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (APU)0: Keller, Kevin Lane, 1956- 8369, Best practice cases in branding :, c2008.