Asia Pacific University Library catalogue


Good for business : the rise of the conscious corporation / Andrew Benett ... [et al.].

Contributor(s): Benett, AndrewMaterial type: TextTextPublication details: New York : Palgrave Macmillan, 2009Description: xv, 239 p. : ill. ; 25 cmISBN: 9780230616875 (hbk.)Subject(s): Social responsibility of business | Corporations -- Social aspects | Branding (Marketing)DDC classification: 338.74 LOC classification: HD60 | .G66 2009Online resources: Contributor biographical information | Publisher description | Table of contents only
Contents:
Rethinking the role of the corporation -- Welcome to the consumer republic -- Four cornerstones of the conscious corporation -- The corporate brand of the future and the rewards of reputation -- What it takes to be a leader of tomorrow -- Creating a culture to engage the talent of tomorrow -- Empowering effective brand messengers in a second-opinion society -- Vision, shmision : getting real with a useful statement of direction -- Living the USOD : how to embed and sustain it -- Maximizing tomorrow's brand value by living clear values today.
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Open Shelf 		Book HD60 .G66 2009 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00030682

Includes bibliographical references (p. [219]-234) and index.

Rethinking the role of the corporation -- Welcome to the consumer republic -- Four cornerstones of the conscious corporation -- The corporate brand of the future and the rewards of reputation -- What it takes to be a leader of tomorrow -- Creating a culture to engage the talent of tomorrow -- Empowering effective brand messengers in a second-opinion society -- Vision, shmision : getting real with a useful statement of direction -- Living the USOD : how to embed and sustain it -- Maximizing tomorrow's brand value by living clear values today.

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