Asia Pacific University Library catalogue


Greening your small business : how to improve your bottom line, grow your brand, satisfy your customers--and save the planet / Jennifer Kaplan.

By: Kaplan, JenniferMaterial type: TextTextPublication details: New York : Prentice Hall Press, 2009Description: x, 305 p. ; 24 cmISBN: 9780735204461 (pbk.)Subject(s): Small business -- Environmental aspects | Sustainable development | Entrepreneurship -- Environmental aspects | Social responsibility of businessDDC classification: 658.4083 LOC classification: HD2341 | .K37 2009Online resources: Contributor biographical information | Publisher description
Contents:
What does going green mean? -- Getting started -- Green opportunities -- Thinking green -- Developing your plan -- Communicate. Communicate. Communicate -- Reducing waste and recycling -- Energy management -- Water conservation -- Green office supplies -- Green human resources -- Green transportation and shipping -- Green marketing and communications -- Green business travel -- Green purchasing.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HD2341 .K37 2009 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00030654

Includes bibliographical references and index.

What does going green mean? -- Getting started -- Green opportunities -- Thinking green -- Developing your plan -- Communicate. Communicate. Communicate -- Reducing waste and recycling -- Energy management -- Water conservation -- Green office supplies -- Green human resources -- Green transportation and shipping -- Green marketing and communications -- Green business travel -- Green purchasing.

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