Create, connect, convince : fundamentals of advertising, branding, communication / Jörg Dietzel.
Material type:
TextPublication details: Singapore : Marshall Cavendish Business, 2008Description: 216 p. : col. ill. ; 23 cmISBN: 9789812616265 (pbk.); 9812616268 (pbk.)Other title: Fundamentals of advertising, branding, communicationSubject(s): Advertising campaigns -- Case studies | Advertising | Communication in marketing | Branding (Marketing)DDC classification: 659.1 LOC classification: HF5823 | .D54 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5823 .D54 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00030683 | |
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General Circulation
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APU Library Open Shelf | Book | HF5823 .D54 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00030684 |
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| HF5823 .A58 2013 c.1 Advertising creative : | HF5823 .B45 1995 c.1 Introduction to advertising and promotion : | HF5823 .B45 2007 c.1 Advertising and promotion : | HF5823 .D54 2008 c.2 Create, connect, convince : | HF5823 .J44 1999 c.1 Advertising / | HF5823 .J44 1999 c.2 Advertising / | HF5823 .J44 1999 c.3 Advertising / |
Includes index.
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