Secrets of the marketing masters : what the best marketers do--and why it works / Dick Martin.
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TextPublication details: New York : American Management Association, c2009Description: xxii, 265 p. ; 24 cmISBN: 9780814409435 (hbk.); 0814409431 (hbk.)Subject(s): Marketing | Success in businessDDC classification: 658.8 LOC classification: HF5415 | .M37 2009
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APU Library Open Shelf | Book | HF5415 .M37 2009 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00030704 |
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| HF5415 .M37 2006 c.3 Marketing : | HF5415 .M37 2007 c.1 Marketing power plays : | HF5415 .M37 2007 c.2 Marketing power plays : | HF5415 .M37 2009 c.1 Secrets of the marketing masters : | HF5415 .M53 2004 c.1 Sun Tzu, strategies for marketing : | HF5415 .M55 2015 c.1 Marketing data science : | HF5415 .M55 2015 c.2 Marketing data science : |
Includes bibliographical references (p. 239-256) and index.
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