Relationship marketing : bringing quality, customer service, and marketing together / Martin Christopher, Adrian Payne, and David Ballantyne.
Material type:
TextSeries: Marketing series (London, England)Publication details: Oxford ; Boston : Butterworth-Heinemann, 1991Description: viii, 204 p. : ill. ; 24 cmISBN: 0750602589 (hbk.); 9780750602587 (hbk.)Subject(s): Relationship marketing | Customer services | Quality controlDDC classification: 658.8 LOC classification: HF5415 | .C47 1991
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APU Library Open Shelf | Book | HF5415 .C47 1991 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027435 |
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| HF5415 .B75 2006 c.1 What sticks : | HF5415 .B76 2001 c.1 Instructor's manual [to] Principles of marketing, 9th edition, Kotler & Armstrong / | HF5415 .C44 2000 c.1 Key marketing skills : | HF5415 .C47 1991 c.1 Relationship marketing : | HF5415 .D38 1997 c.1 Even more offensive marketing : | HF5415 .D69 1998 c.3 Marketing management and strategy / | HF5415 .D69 1998 c.4 Marketing management and strategy / |
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references and index.
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