Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
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TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 4th int. edDescription: xxv, 678 p. : ill. ; 27 cmISBN: 9780071263436 (pbk.); 0071263438 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D92 2009
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APU Library Open Shelf | Book | HF5415 .D92 2009 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027442 |
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| HF5415 .D38 1997 c.1 Even more offensive marketing : | HF5415 .D69 1998 c.3 Marketing management and strategy / | HF5415 .D69 1998 c.4 Marketing management and strategy / | HF5415 .D92 2009 c.1 Business marketing : | HF5415 .E39 2016 c.1 How to write copy that sells : | HF5415 .E39 2016 c.2 How to write copy that sells : | HF5415 .E86 1992 c.1 Marketing / |
Includes bibliographical references (p. 653-661) and index.
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