Asia Pacific University Library catalogue


The focus group research handbook / Holly Edmunds.

By: Edmunds, HollyContributor(s): American Marketing AssociationMaterial type: TextTextPublication details: Lincolnwood, Ill. : NTC Business Books, c1999Description: x, 276 p. : ill. ; 24 cmISBN: 0844202886 (hbk.)Subject(s): Focused group interviewing -- Handbooks, manuals, etcDDC classification: 001.433 LOC classification: H61.28 | .E36 1999Online resources: Publisher description | Table of contents
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At head of title: American Marketing Association.

Includes index.

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