Marketing classics : a selection of influential articles / [compiled by] Ben M. Enis, Keith K. Cox.
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TextPublication details: [Boston] : Allyn and Bacon, c1988Edition: 6th int. student edDescription: xii, 544 p. ; 24 cmISBN: 0205116450 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .M37 1988
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APU Library Open Shelf | Book | HF5415 .M37 1988 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00030892 |
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| HF5415 .M33 2011 c.1 Introduction to marketing / | HF5415 .M33 2011 c.2 Introduction to marketing / | HF5415 .M33 2013 c.1 Introduction to marketing / | HF5415 .M37 1988 c.1 Marketing classics : | HF5415 .M37 1988 c.1 Marketing management. | HF5415 .M37 1994 c.1 Marketing and entrepreneurship : | HF5415 .M37 1994 c.2 Marketing and entrepreneurship : |
Includes bibliographies and index.
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