Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.
Material type:
TextPublication details: Los Angeles : Sage Publications, c2008Edition: 3rd edDescription: xii, 444 p. : ill. ; 24 cmISBN: 9781412956475 (pbk.); 1412956471 (pbk.)Subject(s): Social marketing | Behavior modificationDDC classification: 658.8 LOC classification: HF5414 | .K67 2008Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
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APU Library Open Shelf | Book | HF5414 .K67 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027476 |
Includes bibliographical references (p. 403-427) and indexes.
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