Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
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TextPublication details: Hoboken, N.J. : Wiley, c2010Description: xv, 188 p. : ill. ; 24 cmISBN: 9780470598825 (hbk.); 0470598824 (hbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K68 2010
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APU Library Open Shelf | Book | HF5415 .K68 2010 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00030909 | |
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APU Library Open Shelf | Book | HF5415 .K68 2010 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027468 | |
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APU Library Open Shelf | Book | HF5415 .K68 2010 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00027481 |
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| HF5415 .K68 2010 c.2 Principles of marketing / | HF5415 .K68 2010 c.2 Marketing 3.0 : | HF5415 .K68 2010 c.3 Principles of marketing / | HF5415 .K68 2010 c.3 Marketing 3.0 : | HF5415 .K68 2010 c.5 Principles of marketing / | HF5415 .K68 2012 c.2 Principles of marketing / | HF5415 .K68 2012 c.3 Principles of marketing / |
Includes bibliographical references and index.
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