Introduction to marketing : theory and practice / Adrian Palmer.
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TextPublication details: Oxford ; New York : Oxford University Press, c2004Description: xxiv, 645 p. : ill. ; 25 cmISBN: 0199266271 (pbk.); 9780199266272 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .P35 2004Online resources: Table of contents only | Contributor biographical information
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415 .P35 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027526 |
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| HF5415 .M55 2015 c.2 Marketing data science : | HF5415 .N49 2001 c.1 Wireless rules : | HF5415 .N49 2001 c.2 Wireless rules : | HF5415 .P35 2004 c.1 Introduction to marketing : | HF5415 .P35 2006 c.1 The business environment / | HF5415 .P35 2006 c.3 The business environment / | HF5415 .P35 2006 c.4 The business environment / |
Includes bibliographical references and indexes.
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