The essence of services marketing / Adrian Payne.
Material type:
TextSeries: The Essence of management seriesPublication details: New York : Prentice Hall, 1993Description: x, 253 p. : ill. ; 23 cmISBN: 013284852X (pbk.); 9780132848527 (pbk.)Subject(s): Service industries -- MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .P34 1993
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APU Library Open Shelf | Book | HD9980.5 .P34 1993 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027527 |
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| HD9980.5 .M33 2006 c.2 Marketing plans for service businesses : | HD9980.5 .M83 1999 c.1 The management and marketing of services / | HD9980.5 .M83 1999 c.2 The management and marketing of services / | HD9980.5 .P34 1993 c.1 The essence of services marketing / | HD9980.5 .P53 2020 c.1 Design beyond devices / | HD9980.5 .S47 2003 c.1 Services management : | HD9980.5 .S47 2003 c.2 Services management : |
Includes bibliographical references (p. 246-248) and index.
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