The procrastinator's guide to marketing : (or: How to get off your butt and develop your marketing plan!) / Mary Eule Scarborough and David A. Scarborough.
Material type:
TextPublication details: [Irvine, CA] : Entrepreneur Press, c2008Description: xxiii, 320 p. : ill. ; 23 cmISBN: 9781599181448 (pbk.); 1599181444 (pbk.)Other title: How to get off your butt and develop your marketing plan!Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .S33 2008Online resources: Table of contents only | Publisher description | Contributor biographical information
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation
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APU Library Open Shelf | Book | HF5415 .S33 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027536 | |
General Circulation
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APU Library Open Shelf | Book | HF5415 .S33 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027537 |
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| HF5415 .R54 2006 c.2 Marketing warfare / | HF5415 .R54 2006 c.3 Marketing warfare / | HF5415 .S3 2004 c.1 IMC, the next generation : | HF5415 .S33 2008 c.1 The procrastinator's guide to marketing : | HF5415 .S33 2008 c.2 The procrastinator's guide to marketing : | HF5415 .S54 1988 c.1 Marketing theory : | HF5415 .S77 2009 c.6 E-marketing / |
Includes bibliographical references (p. 291-301) and index.
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