IMC, the next generation : five steps for delivering value and measuring financial returns / by Don E. Schultz, Heidi F. Schultz.
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TextPublication details: New York : McGraw-Hill, c2004Description: xxiii, 408 p. : ill. ; 24 cmISBN: 0071416625 (hbk.); 9180071416687 (hbk.)Subject(s): Marketing | Business communication | Brand name products | Customer servicesDDC classification: 658.8 LOC classification: HF5415 | .S3 2004Online resources: Contributor biographical information | Publisher description
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APU Library Open Shelf | Book | HF5415 .S3 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027538 |
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| HF5415 .R54 2006 c.1 Marketing warfare / | HF5415 .R54 2006 c.2 Marketing warfare / | HF5415 .R54 2006 c.3 Marketing warfare / | HF5415 .S3 2004 c.1 IMC, the next generation : | HF5415 .S33 2008 c.1 The procrastinator's guide to marketing : | HF5415 .S33 2008 c.2 The procrastinator's guide to marketing : | HF5415 .S54 1988 c.1 Marketing theory : |
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