Sun Tzu, strategies for marketing : 12 essential principles for winning the war for customers / Gerald A. Michaelson ; with Steven W. Michaelson.
Material type:
TextPublication details: New York : McGraw-Hill, c2004Description: xi, 244 p. ; 23 cmISBN: 0071427317 (pbk.); 9780071427319 (pbk.)Subject(s): Sunzi, active 6th century B.C. Sunzi bing fa | MarketingDDC classification: 658.8001 LOC classification: HF5415 | .M53 2004
Contents:
Honor the customer -- Organization of intelligence -- Maintenance of the objective -- A secure position -- Offensive action -- Surprise -- Maneuver -- Concentration of resources -- Economy of force -- Command structure -- Personal leadership -- Simplicity -- Implementing strategies.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415 .M53 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027549 |
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| HF5415 .M37 2007 c.1 Marketing power plays : | HF5415 .M37 2007 c.2 Marketing power plays : | HF5415 .M37 2009 c.1 Secrets of the marketing masters : | HF5415 .M53 2004 c.1 Sun Tzu, strategies for marketing : | HF5415 .M55 2015 c.1 Marketing data science : | HF5415 .M55 2015 c.2 Marketing data science : | HF5415 .N49 2001 c.1 Wireless rules : |
Includes index.
Honor the customer -- Organization of intelligence -- Maintenance of the objective -- A secure position -- Offensive action -- Surprise -- Maneuver -- Concentration of resources -- Economy of force -- Command structure -- Personal leadership -- Simplicity -- Implementing strategies.
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