Winning at new products : creating value through innovation / Robert G. Cooper.
Material type:
TextPublication details: New York : Basic Books, c2011Edition: Fourth editionDescription: xv, 391 pages : ill. ; 24 cmISBN: 9780465025787 (pbk.)Subject(s): New productsDDC classification: 658.575 LOC classification: HF5415.153 | .C66 2011Summary: "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.153 .C66 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00030533 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.153 .C66 2011 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027379 |
Includes bibliographical references and index.
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.
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