Creative marketing for new product and new business development / editors Akira Ishikawa and Atsushi Tsujimoto.
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TextPublication details: Singapore ; London : World Scientific, c2008Description: xiv, 320 p. : ill. ; 24 cmISBN: 9789812772183 (hbk.) ; 9812772189 (hbk.) Subject(s): New products | Management and Business StudiesDDC classification: 658.575 LOC classification: HF5415.153 | .C74 2008
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APU Library Open Shelf | Book | HF5415.153 .C74 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027377 |
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| HF5415.153 .C73 2015 c.1 New products management / | HF5415.153 .C73 2015 c.2 New products management / | HF5415.153 .C73 2015 c.3 New products management / | HF5415.153 .C74 2008 c.1 Creative marketing for new product and new business development / | HF5415.153 .F73 2000 c.2 Product creation : | HF5415.153 .G35 2011 c.1 The innovation secrets of Steve Jobs : | HF5415.153 .K56 2005 c.1 Blue ocean strategy : |
Formerly CIP. Uk
Include bibliographical referencs and index.
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