Principles of marketing / Philip Kotler ... [et al.].
Material type:
TextPublication details: London : Prentice-Hall, c1996Edition: European edDescription: xx, 956 p. : ill. ; 25 cmISBN: 0131659030 (pbk.); 9780131659032 (pbk.)Subject(s): Marketing | Marketing | Management and Business StudiesDDC classification: 658.80094 LOC classification: HF5415 | .P75 1996
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APU Library Open Shelf | Book | HF5415 .P75 1996 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027599 |
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| HF5415 .P35 2006 c.4 The business environment / | HF5415 .P67 1999 c.1 The new marketing era : | HF5415 .P67 1999 c.2 The new marketing era : | HF5415 .P75 1996 c.1 Principles of marketing / | HF5415 .R37 1987 c.2 MaxiMarketing : | HF5415 .R54 2006 c.1 Marketing warfare / | HF5415 .R54 2006 c.2 Marketing warfare / |
Developed from: Principles of marketing, 7th ed, 1996.
Includes indexes.
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