Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott.
Material type:
TextPublication details: Singapore ; New York : Wiley, c2001Description: xii, 211 p. : ill. ; 24 cmISBN: 0471846155 (hbk.); 9780471846154 (hbk.)Subject(s): Relationship marketing | Branding (Marketing)DDC classification: 658.827 LOC classification: HF5415.55 | .T46 2001Online resources: Contributor biographical information | Publisher description | Table of Contents
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.55 .T46 2001 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027742 |
Includes index.
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