Marketing strategy / O.C. Ferrell, Michael D. Hartline.
Material type:
TextPublication details: Mason, OH : Thomson/South-Western, c2008Edition: 4th int. ed. Student edDescription: xxii, 717 p. : ill. ; 26 cmISBN: 9780324544268 (pbk.); 032454426X (pbk.)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.802 LOC classification: HF5415.13 | .F47 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APIIT Library Open Shelf | Book | HF5415.13 .F47 2008 c.1 (Browse shelf (Opens below)) | 1 | Lost and Paid for Withdrawn Not for loan (No use restrictions) | ||
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General Circulation
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APU Library Open Shelf | Book | HF5415.13 .F47 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011103 |
Includes bibliographical references and indexes.
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