Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.
Material type:
TextPublication details: Amsterdam : Butterworth-Heinemann, c2003Description: xii, 625 p. : ill. ; 24 cmISBN: 0750622466 (pbk.); 9780750622462 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415 | .G55 2003Online resources: Publisher description | Table of contents
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HF5415 .G55 2003 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00030918 |
Includes bibliographical references and index.
There are no comments on this title.