Mobile marketing : finding your customers no matter where they are / Cindy Krum.
Material type:
TextPublication details: Indianapolis, Ind. : Que, c2010Description: xvi, 343 p. : ill. ; 23 cmISBN: 9780789739766 (pbk.); 0789739763 (pbk.)Subject(s): Telemarketing | Internet marketing | Customer relationsDDC classification: 658.872 LOC classification: HF5415.1265 | .K78 2010| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.1265 .K78 2010 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027943 |
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| HF5415.1265 .K38 2015 c.1 Digital marketing : | HF5415.1265 .K38 2015 c.2 Digital marketing : | HF5415.1265 .K44 2001 c.1 Strategic electronic marketing : | HF5415.1265 .K78 2010 c.1 Mobile marketing : | HF5415.1265 .L48 2008 c.1 Guerrilla marketing on the Internet : | HF5415.1265 .L48 2008 c.2 Guerrilla marketing on the Internet : | HF5415.1265 .M33 2019 c.1 The social media marketing workbook : how to use social media for business / |
Includes index.
Getting started with mobile marketing -- Understanding the challenges in mobile marketing -- Mobile targeting and tracking -- Everything you need to know about the iPhone -- Mobile advertising -- Mobile promotions and location-based marketing -- Micro-sites, mobile affiliate marketing, and web directories -- Mobile applications -- Mobile website development -- Mobile search engine optimization -- Integrating mobile marketing with on- and offline marketing -- Mobile E-commerce -- Mobile marketing privacy, spam, and viruses -- The international mobile marketing landscape -- Looking into the future for mobile.
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