Contemporary database marketing : concepts and applications / Martin Baier, Kurtis M. Ruf, Goutam Chakraborty.
Material type:
TextPublication details: Evanston, Ill. : Racom Communication, c2002Description: 320 p. : ill. ; 25 cm. 1 CD-ROM (4 3/4 in.)ISBN: 0970451512 (hbk.); 9780970451514 (hbk.)Subject(s): Database marketingDDC classification: 658.84 LOC classification: HF5415.126 | .B35 2002
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APIIT Library CD-ROM Shelf | CD-ROM | CD-32-61 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00014280 | |
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APU Library Open Shelf | Book | HF5415.126 .B35 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027780 |
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| HF5415.1255 .H43 2021 c.1 Standout or die : How to make your digital marketing agency more visible, desirable and valuable / | HF5415.1255 .M37 2013 c.1 Designing B2B brands : | HF5415.1255 .W35 2010 c.1 Branding with brains : | HF5415.126 .B35 2002 c.1 Contemporary database marketing : | HF5415.126 .F56 2001 c.1 Successful affiliate marketing for merchants / | HF5415.126 .M37 2007 c.1 Dream achievers : | HF5415.126 .S76 2008 c.1 Successful direct marketing methods : |
Includes bibliographical references (p. 315-316) and index.
Includes CD-ROM.
System requirements for accompanying computer disc: version 1.0 for Windows Platforms. Requires windows IE4.0 or higher/ Netscape 4.0 or higher. Excel is required for some applications.
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