Asia Pacific University Library catalogue


Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, and Upkar Pardesi.

By: Bickerton, PaulineContributor(s): Bickerton, Matthew | Pardesi, Upkar | Chartered Institute of MarketingMaterial type: TextTextPublication details: Oxford ; Boston : Butterworth-Heinemann, 2000Edition: 2nd edDescription: xvi, 355 p. : ill. ; 24 cmISBN: 0750647043 (pbk.); 9780750647045 (pbk.)Subject(s): Internet marketing | Internet advertisingDDC classification: 658.84 LOC classification: HF5415.1265 | .B53 2000Online resources: Table of contents
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HF5415.1265 .B53 2000 c.1 Cybermarketing : HF5415.1265 .B53 2000 c.2 Cybermarketing : HF5415.1265 .B53 2000 c.3 Cybermarketing : HF5415.1265 .B53 2000 c.4 Cybermarketing : HF5415.1265 .B59 2006 c.1 Blog, schmog! : HF5415.1265 .B63 1996 c.2 CyberPower for business / HF5415.1265 .B78 1998 c.1 Net results :

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references and index.

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