Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2008Edition: 6th int. edDescription: xx, 346 p. : ill. ; 26 cmISBN: 9780071263917 (pbk.); 0071263918 (pbk.)Subject(s): Marketing -- ManagementGenre/Form: Lehrbuch. DDC classification: 658.802 LOC classification: HF5415.13 | .W35 2008Online resources: Publisher description | Table of contents only Summary: This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
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APU Library Open Shelf | Book | HF5415.13 .W35 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00030923 | |
General Circulation
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APU Library Open Shelf | Book | HF5415.13 .W35 2008 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027658 |
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006.
Includes bibliographical references and indexes.
This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
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