Asia Pacific University Library catalogue


Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson.

By: Wilson, R. M. S. (Richard Malcolm Sano)Contributor(s): Gilligan, Colin | Pearson, David J | Chartered Institute of MarketingMaterial type: TextTextSeries: The Marketing seriesPublication details: Oxford ; Boston : Butterworth-Heinemann, c1992Description: xx, 644 p. : ill. ; 29 cmISBN: 0750603291 (pbk.); 9780750603294 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.13 | .W55 1992
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Open Shelf 		Book HF5415.13 .W55 1992 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027659

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references (p. 616-634) and index.

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