Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.
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TextPublication details: Mason, Ohio : Thomson/South-Western, c2004Edition: 8th edDescription: xxx, 714 p. : ill. ; 27 cmISBN: 0324190433 (hbk.); 9780324190434 (hbk.)Subject(s): Industrial marketing -- Management -- Case studiesDDC classification: 658.804 LOC classification: HF5415.13 | .H88 2004
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APU Library Open Shelf | Book | HF5415.13 .H88 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011686 | |
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| HF5415.13 .H54 2004 c.1 The one-day marketing plan : | HF5415.13 .H88 2004 c.1 Business marketing management : | HF5415.13 .H88 2004 c.2 Business marketing management : | HF5415.13 .H88 2004 c.3 Business marketing management : | HF5415.13 .H88 2017 c.1 Business marketing management : B2B / | HF5415.13 .J39 2003 c.1 Marketing plans in a week / | HF5415.13 .K64 1994 c.1 Marketing management : |
Previously published by Harcourt College Publishers, 2001.
Includes bibliographical references and index.
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