Principles of customer relationship management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk.
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, c2008Edition: Student edDescription: xvi, 511 p. : ill. ; 26 cmISBN: 0324322380 (hbk.); 9780324322385 (hbk.)Subject(s): Relationship marketing -- Textbooks | Customer relations -- Management -- TextbooksDDC classification: 658.812 LOC classification: HF5415.55 | .B37 2008
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APU Library Open Shelf | Book | HF5415.55 .B37 2008 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027672 |
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| HF5415.525 .B47 2001 c.2 The eternal e-customer : | HF5415.525 .B57 2009 c.1 "I love you more than my dog" : | HF5415.53 .S78 2000 c.1 Foundations of service level management / | HF5415.55 .B37 2008 c.1 Principles of customer relationship management / | HF5415.55 .B53 2001 c.4 Customer equity : | HF5415.55 .D66 2002 c.1 Strategic market relationships : | HF5415.55 .D66 2002 c.2 Strategic market relationships : |
Includes bibliographical references and index.
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