Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.
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TextPublication details: New York : Wiley, c2002Description: xiii, 288 p. : ill. ; 24 cmISBN: 0471494437 (pbk.); 9780471494430 (pbk.)Subject(s): Relationship marketing | Strategic alliances (Business) | Business networks | Industrial managementDDC classification: 658.812 LOC classification: HF5415.55 | .D66 2002Online resources: Contributor biographical information | Publisher description | Table of contents
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.55 .D66 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027679 | |
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APU Library Open Shelf | Book | HF5415.55 .D66 2002 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027680 |
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| HF5415.53 .S78 2000 c.1 Foundations of service level management / | HF5415.55 .B37 2008 c.1 Principles of customer relationship management / | HF5415.55 .B53 2001 c.4 Customer equity : | HF5415.55 .D66 2002 c.1 Strategic market relationships : | HF5415.55 .D66 2002 c.2 Strategic market relationships : | HF5415.55 .D66 2007 c.1 Strategic market relationships : | HF5415.55 .E33 2008 c.1 Relationship marketing : |
Includes bibliographical references (p. [259]-275) and index.
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