Asia Pacific University Library catalogue


Relationship marketing : exploring relational strategies in marketing / John Egan.

By: Egan, John, 1952-Material type: TextTextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, c2008Edition: 3rd edDescription: xxi, 311 p. : ill. ; 25 cmISBN: 9780273713197 (pbk.)Subject(s): Relationship marketingDDC classification: 658.812 LOC classification: HF5415.55 | .E33 2008Online resources: Table of contents only
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HF5415.55 .D66 2002 c.2 Strategic market relationships : HF5415.55 .D66 2007 c.1 Strategic market relationships : HF5415.55 .E33 2008 c.1 Relationship marketing : HF5415.55 .E33 2008 c.2 Relationship marketing : HF5415.55 .E33 2008 c.3 Relationship marketing : HF5415.55 .E33 2011 c.1 Relationship marketing : HF5415.55 .E33 2011 c.2 Relationship marketing :

Includes bibliographical references and index.

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