Asia Pacific University Library catalogue

Includes bibliographical references and index.

Vignette: Dell Computer Company -- From Egghead to Egghead.com -- E-Business -- What Is the Impact of E-Business? -- The E-Business-Based Marketing System -- Relationship Development -- Changing Business Models -- How Quickly, Will These Changes Occur? -- From Computers to Cars -- Which Industries and How Far? -- Why Is This Topic Important? -- Understanding E-Business Technology -- Vignette: Developing Infrastructure -- The Internet -- Telecommunications Standards -- Infrastructure -- Bandwidth -- Backbone Speeds -- The Last-Mile Lines -- Digital Convergence -- Streaming Video -- The Role of an Internet Service Provider -- ISP Choice -- The Race to Wire the World -- Security -- The World Wide Web -- The Browser -- Browser Functions -- Web Languages -- The Browser as an Operating System -- Web Site -- Future of the Web -- High-Bandwidth Delivery -- Web Appliances -- E-Business communication -- Vignette: Amazing Amazon.com -- What Is Promotion? -- Many-to-Many Model -- Hypermedia Communications Goals -- From Public Relations to Supporting Relationships -- In the Web Driving Seat -- The AIDA Model -- Attention -- Interest -- Ride the Wild Mouse -- Desire -- Action -- Which Media Helped the Witch? -- Industrial Markets -- Extranets and Intranets -- Sales Force Automation -- Advertising -- Agencies -- Timing -- Measurement of Effectiveness -- Ad Blocking -- Ad Payment -- E-Business DiStribution Systems -- Vignette: The Car-Buying Game -- The New Distribution System -- Evolution of Distribution Channels.