Asia Pacific University Library catalogue


Global marketing management : changes, challenges and new strategies / Kiefer Lee, Steve Carter.

By: Lee, KieferContributor(s): Carter, S. (Steve)Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2005Description: xxxi, 582 p. : col. ill. ; 25 cmISBN: 0199267529 (pbk.); 9780199267521 (pbk.)Subject(s): International business enterprises -- Management | Strategic planningDDC classification: 658.84 LOC classification: HD62.4 | .L44 2005Online resources: Table of contents | Publisher description | Contributor biographical information
Contents:
Changes and new challenges -- The global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations.
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HD62.4 .L44 2005 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027859
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HD62.4 .L37 2012 c.4 Global strategic management / HD62.4 .L37 2018 c.1 Global strategic management / HD62.4 .L37 2018 c.2 Global strategic management / HD62.4 .L44 2005 c.1 Global marketing management : HD62.4 .L88 2018 c.1 International management : HD62.4 .L88 2018 c.2 International management : HD62.4 .M35 1988 c.1 Inside IBM :

Includes bibliographical references and index.

Changes and new challenges -- The global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations.

There are no comments on this title.

to post a comment.