Essentials of business research : a guide to doing your research project / Jonathan Wilson.
Material type: TextPublication details: Los Angeles : Sage Publications, 2010Description: xix, 316 p. : ill. ; 24 cmISBN: 9781848601338 (pbk.)Subject(s): Business -- Research -- Methodology | Dissertations, AcademicDDC classification: 650.072 LOC classification: HD30.4 | .W55 2010Online resources: Publisher description | Table of contents only
Contents:
Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation | APU Library Open Shelf | Book | HD30.4 .W55 2010 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00003255 | |
General Circulation | APU Library Open Shelf | Book | HD30.4 .W55 2010 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00003254 |
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Includes bibliographical references and index.
Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
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