Asia Pacific University Library catalogue


The international marketing of travel and tourism : a strategic approach / edited by Francois Vellas and Lionel Becherel.

Contributor(s): Vellas, Francois | Becherel, LionelMaterial type: TextTextPublication details: Basingstoke, Hampshire : Macmillan Press, 1999Description: xxi, 329 p. : ill. ; 25 cmISBN: 0333717589 (hbk.); 9780333717585 (hbk.)Subject(s): Tourism -- MarketingDDC classification: 338.47910688 LOC classification: G155.A1 | I58 1999
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Includes bibliographical references and index.

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