Tourism Marketing for cities and towns : using branding and events to attract tourism / Bonita M. Kolb.
Material type:
TextPublication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2006Description: xvi, 310 p. : ill. ; 22 cmISBN: 075067945X (pbk.); 9780750679459 (pbk.)Subject(s): City promotion | Tourism -- MarketingDDC classification: 659.2930776 LOC classification: HT325 | .K65 2006Online resources: Table of contents only | Publisher description | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HT325 .K65 2006 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00028028 | |
General Circulation
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APU Library Open Shelf | Book | HT325 .K65 2006 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00028029 |
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| HT170 .C58 2008 c.2 City spaces - tourist places : | HT321 .M33 2011 c.1 Urban economics and real estate : | HT325 .K65 2006 c.1 Tourism Marketing for cities and towns : | HT325 .K65 2006 c.2 Tourism Marketing for cities and towns : | HT388 .S46 2017 c.1 Seminal studies in regional and urban economics : | HV541 .S36 2007 c.1 Shame / | HV675 .H65 2007 c.2 Pre-empt, prevent, protect : |
Includes bibliographical references and index.
Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration.
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