So what? : how to communicate what really matters to your audience / Mark Magnacca.
Material type:
TextPublication details: Upper Saddle River, N.J. : FT Press, c2009Description: xii, 147 p. ; 21 cmISBN: 9780137158263 (pbk.); 0137158262 (pbk.)Subject(s): Business communication | Interpersonal communicationDDC classification: 808.51 LOC classification: HF5718 | .M34 2009
Contents:
What you need to know in 850 words -- Change your thinking, change your life -- How I learned to think this way- you can, too! -- Your world view-making the invisible visible -- What's in it for them? -- Who you always wanted to be-yourself -- Winging it versus orchestration -- Getting your audience engaged -- Tie a string around your finger -- Getting from where you are to where you want to be.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
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APU Library Open Shelf | Book | HF5718 .M34 2009 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00030984 |
Includes index.
What you need to know in 850 words -- Change your thinking, change your life -- How I learned to think this way- you can, too! -- Your world view-making the invisible visible -- What's in it for them? -- Who you always wanted to be-yourself -- Winging it versus orchestration -- Getting your audience engaged -- Tie a string around your finger -- Getting from where you are to where you want to be.
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