Innovation and strategy of online games / Jong H. Wi.
Material type:
TextSeries: Series on technology management ; v. 14.Publication details: London : Singapore ; Hackensack, NJ : Imperial College Press ; Distributed by World Scientific, c2009Edition: 1st edDescription: xx, 220 p. : ill. ; 24 cmISBN: 9781848163560 (hbk.); 1848163568 (hbk.)Subject(s): Electronic games industry | Technological innovationsDDC classification: 338.477948 LOC classification: HD9993.E452 | J66 2009| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HD9993.E452 J66 2009 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00021372 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HD9987.A2 S47 2005 c.5 Services marketing in Asia : | HD9987.A2 W57 2005 c.1 Services marketing in Asia : | HD9993.E452 B73 2012 c.1 Breaking into the game industry : | HD9993.E452 J66 2009 c.1 Innovation and strategy of online games / | HD9993.E452 R36 2012 c.1 Gamers at work : | HD9999.C9472 D38 2013 c.1 Introducing the creative industries : | HD9999.C9472 F54 2013 c.1 Global creative industries / |
Includes bibliographical references (p. 211-214) and index.
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
There are no comments on this title.