Asia Pacific University Library catalogue


Socialnomics : how social media transforms the way we live and do business / Erik Qualman.

By: Qualman, Erik, 1972-Material type: TextTextPublication details: Hoboken, New Jersey : John Wiley & Sons, c2013Edition: 2nd edDescription: xviii, 316 p. ; 24 cmISBN: 9781118232651 (pbk.)Subject(s): Social media -- Economic aspectsDDC classification: 658.872 LOC classification: HM742 | .Q83 2013
Contents:
Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.
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Item type Current library Collection Call number Copy number Status Date due Barcode
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Open Shelf 		Book HM742 .Q83 2013 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00029646
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Open Shelf 		Book HM742 .Q83 2013 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00029647
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HM742 .H69 2010 c.1 Design to thrive : HM742 .H69 2010 c.2 Design to thrive : HM742 .N48 2011 c.1 A networked self : HM742 .Q83 2013 c.1 Socialnomics : HM742 .Q83 2013 c.2 Socialnomics : HM746 .S86 2015 c.1 Wiser : HM746 .S86 2015 c.2 Wiser :

Includes index.

Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.

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