Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock.
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TextPublication details: Singapore ; New York : Pearson/Prentice Hall, 2005Description: xv, 454 p. : ill., maps ; 26 cmISBN: 9812449434 (pbk.); 9789812449436 (pbk.)Subject(s): Service industries -- Asia -- Marketing -- Case studiesDDC classification: 658.8095 LOC classification: HD9987.A2 | W57 2005
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HD9987.A2 W57 2005 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00031081 |
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| HD9986.A2 S47 2008 c.1 Services science : | HD9987.A2 S47 2005 c.4 Services marketing in Asia : | HD9987.A2 S47 2005 c.5 Services marketing in Asia : | HD9987.A2 W57 2005 c.1 Services marketing in Asia : | HD9993.E452 B73 2012 c.1 Breaking into the game industry : | HD9993.E452 J66 2009 c.1 Innovation and strategy of online games / | HD9993.E452 R36 2012 c.1 Gamers at work : |
Includes bibliographical references.
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