Islamic branding and marketing : creating a global Islamic business / by Paul Temporal.
Material type: TextPublication details: Singapore : John Wiley & Sons (Asia), 2011Description: xvii, 324 p. : ill ; 24 cmISBN: 9780470825396 (hbk.); 0470825391 (hbk.)Subject(s): Marketing -- Islamic countries | Consumers -- Islamic countries -- PsychologyDDC classification: 381.088297 LOC classification: HF5415.12.I74 | T46 2011Online resources: Table of contentsItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5415.12.I74 T46 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00002721 |
Includes bibliographical references and index.
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