Asia Pacific University Library catalogue


Islamic branding and marketing : creating a global Islamic business / by Paul Temporal.

By: Temporal, PaulMaterial type: TextTextPublication details: Singapore : John Wiley & Sons (Asia), 2011Description: xvii, 324 p. : ill ; 24 cmISBN: 9780470825396 (hbk.); 0470825391 (hbk.)Subject(s): Marketing -- Islamic countries | Consumers -- Islamic countries -- PsychologyDDC classification: 381.088297 LOC classification: HF5415.12.I74 | T46 2011Online resources: Table of contents
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Includes bibliographical references and index.

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