Asia Pacific University Library catalogue


Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip [author.]Contributor(s): Armstrong, Gary (Gary M.) [author.]Material type: TextTextPublication details: Boston : Pearson, c2014Edition: 15th Global edDescription: 716 p. : ill. (col.) ; 28 cmISBN: 9780273786993 (pbk.); 0273786997 (pbk.)Subject(s): Marketing | Marketing -- Case studiesDDC classification: 658.8 LOC classification: HF5415 | .K68 2014
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HF5415 .K68 2006 c.1 Principles of marketing / HF5415 .K68 2009 c.3 Marketing : HF5415 .K68 2012 c.4 Principles of marketing / HF5415 .K68 2014 c.1 Principles of marketing / HF5415 .K68 2016 c.3 Principles of marketing / HF5415 .L36 1993 c.1 Essentials of marketing : HF5415 .L36 1993 c.2 Essentials of marketing :

"Authorised adaptation from the United States edition, entitled Principles of marketing, 15th edition, by Philip Kotler and Gary Armstrong, published by Pearson Education ©2014"--Title page verso.

"Pearson international edition"--Back cover.

Includes bibliographical references and indexes.

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