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FACTORS AFFECTING SMARTPHONE PURCHASE DECISION AMONG MALAYSIAN GENERATION Y / KAREN LIM LAY YEE

By: KAREN LIM LAY YEE(TP027463)Material type: Text

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TextPublication details: Kuala Lumpur : Asia Pacific University, 2013Description: 30 cm

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Reference	APU Library Reference Collection	Undergraduate Theses	PG-20-3844 (Browse shelf (Opens below))	Not for loan (Restricted access)		PG-20-3844

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Previous	PG-20-3841 ATTITUDE AND SOCIAL IMPACT OF RADIO PROGRAM TO COLLEGE STUDENT : A CASE STUDY ON "HORE SORE" RADIO SHOW ON PRAMBORS RADIO /	PG-20-3803 THE INFLUENCE OF BODY CARE PRODUCTS BRAND ELEMENT ON BRAND AWARENESS IN TANZANIA : NIVEA A CASE STUDY /	PG-20-3753 ONLINE ACCOMMODATION SYSTEM (OAS) /	PG-20-3844 FACTORS AFFECTING SMARTPHONE PURCHASE DECISION AMONG MALAYSIAN GENERATION Y /	PG-20-3847 FACTORS INFLUENCING FOREIGN STUDENTS TO PURSUE THEIR TERTIARY EDUCATION IN MALAYSIA : A FOCUS ON A.P.U UNIVERSITY /	PG-20-3848 A STUDY ON THE EFFECTIVENESS OF "DEAL-OF-THE-DAY" (GROUP BUYING) WEBSITES AS A PROMOTIONAL TOOLS IN KLANG VALLEY, MALAYSIA /	PG-20-3826 THE IMPACTS OF MARKETING MIX ON APPAREL BRAND PERCEPTION FOR GENERATION Y IN MALAYSIA : GIORDANO AS CASE STUDY /	Next

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