Asia Pacific University Library catalogue


Research methods for business students / Mark N.K. Saunders, Philip Lewis, Adrian Thornhill.

By: Saunders, Mark, 1959-Contributor(s): Lewis, Philip | Thornhill, AdrianMaterial type: TextTextPublication details: Harlow : Financial Times/Prentice Hall, c2000Edition: 2nd edDescription: xvi, 479 p. : ill. ; 25 cmISBN: 0273639773 (pbk.); 9780273639770 (pbk.)Subject(s): Business -- Research -- Methodology | Management -- Research -- Methodology | Business -- Research -- Data processingDDC classification: 650.072 LOC classification: HD30.4 | .S28 2000Review: "This text provides students with the necessary knowledge and skills for the successful completion of a piece of business research. Written as a self-study guide, the student is taken step-by-step through the research process, while real-life case studies, worked examples and student activities bring to life the realities of undertaking business research." "Ideal for students taking a course in research methods or undertaking a piece of research, this book will also be a useful tool for managers researching a particular business problem."--BOOK JACKET.
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Previous ed.: London: Pitman, 1997.

Includes bibliographical references (p. 438-445)

"This text provides students with the necessary knowledge and skills for the successful completion of a piece of business research. Written as a self-study guide, the student is taken step-by-step through the research process, while real-life case studies, worked examples and student activities bring to life the realities of undertaking business research." "Ideal for students taking a course in research methods or undertaking a piece of research, this book will also be a useful tool for managers researching a particular business problem."--BOOK JACKET.

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