Asia Pacific University Library catalogue


Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Saunders, Mark, 1959-Contributor(s): Lewis, Philip, 1945- | Thornhill, AdrianMaterial type: TextTextPublication details: New York : Prentice Hall, c2009Edition: 5th edDescription: xxi, 614 p. : col. ill. ; 27 cmISBN: 9780273716860 (pbk.)Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: 650.072 LOC classification: HD30.4 | .S28 2009
Contents:
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HD30.4 .S28 2009 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00029938
Staff Circulation Staff Circulation APU Library
Open Shelf 		Book HD30.4 .S28 2009 c.3 (Browse shelf (Opens below)) 3 Available (No use restrictions) 00003241
General Circulation General Circulation APU Library
Open Shelf 		Book HD30.4 .S28 2009 c.4 (Browse shelf (Opens below)) 4 Withdrawn Weeded 00003249
General Circulation General Circulation APU Library
Open Shelf 		Book HD30.4 .S28 2009 c.5 (Browse shelf (Opens below)) 5 Available (No use restrictions) 00003247

Includes bibliographical references (p. 561-572) and index.

The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

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