Asia Pacific University Library catalogue


MKTG6 / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.

By: Lamb, Charles WContributor(s): Hair, Joseph F | McDaniel, Carl DMaterial type: TextTextPublication details: Mason, OH : South-Western, Cengage Learning, c2013Edition: 6th student edDescription: xvi, 400, p. : ill. ; 28 cmISBN: 9781133190110 (pbk.); 1133190111 (pbk.)Other title: MKTG 6 [Cover title] | MKTG [Spine title] | MarketingSubject(s): Marketing -- TextbooksDDC classification: 658.8 LOC classification: HF5415 | .L36 2013
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415 .L36 2013 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010343

Title from caption on p. [ii].

Detachable reference cards at end of text.

Includes bibliographical references (p. 379-390) and index.

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