Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.
Material type: TextPublication details: Hoboken, N.J. : Wiley, c2005Description: x, 307 p. : ill. ; 24 cmISBN: 0471476110 (hbk.); 9780471476115 (hbk.)Subject(s): Social responsibility of business | Social marketing | Corporations -- Charitable contributions | Corporate imageDDC classification: 658.408 LOC classification: HD60 | .K67 2005Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
General Circulation | APU Library Open Shelf | Book | HD60 .K67 2005 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00032238 | |
General Circulation | APU Library Open Shelf | Book | HD60 .K67 2005 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00032239 |
Browsing APU Library shelves, Shelving location: Open Shelf, Collection: Book Close shelf browser (Hides shelf browser)
HD60 .G66 2009 c.1 Good for business : | HD60 .H37 2007 c.1 Capitalism at the crossroads : | HD60 .H37 2007 c.2 Capitalism at the crossroads : | HD60 .K67 2005 c.1 Corporate social responsibility : | HD60 .K67 2005 c.2 Corporate social responsibility : | HD60 .L39 2008 c.1 Business and society : | HD60 .L39 2008 c.2 Business and society : |
Published simultaneously in Canada.
Includes bibliographical references (p. 277-295) and index.
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
There are no comments on this title.