Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.
Material type:
TextSeries: Cengage series in mass communication and journalismPublication details: Stamford, CT : Cengage Learning, c2015Edition: 7th edDescription: xxi, 408 p. : ill. ; 23 cmISBN: 9781285052076 (pbk.); 1285052072 (pbk.)Subject(s): Mass media -- PhilosophyDDC classification: 302.2301 LOC classification: P90 | .B37 2015
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APU Library Open Shelf | Book | P90 .B37 2015 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00034012 | |
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APU Library Open Shelf | Book | P90 .B37 2015 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00015544 |
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| P90 .B37 2013 c.2 Introduction to mass communication : | P90 .B37 2014 c.1 Introduction to mass communication : | P90 .B37 2014 c.2 Introduction to mass communication : | P90 .B37 2015 c.1 Mass communication theory : | P90 .B37 2015 c.2 Mass communication theory : | P90 .B37 2023 c.1 Introduction to mass communication : media literacy and culture / | P90 .B53 2010 c.1 Media/impact : |
Includes bibliographical references and index.
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