Handbook of international advertising research / Edited by Hong Cheng.
Material type:
TextSeries: Handbooks in communication and mediaPublication details: Chicester : Wiley Blackwell, 2012Description: 600 p. ; 25 cmISBN: 9781444332377 (hbk.); 1444332376 (hbk.)Subject(s): Advertising -- ResearchDDC classification: 659.1072 LOC classification: HF5814 | .H36 2014
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5814 .H36 2014 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011576 | |
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APU Library Open Shelf | Book | HF5814 .H36 2014 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011577 | |
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General Circulation
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APU Library Open Shelf | Book | HF5814 .H36 2014 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00011578 |
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| HF5734.7 .W55 2000 c.1 Videoconferencing & interactive multimedia : | HF5813.S48 S53 2003 c.1 Sharpen the saw : | HF5813.U6 T46 2012 c.1 Advertising age : | HF5814 .H36 2014 c.1 Handbook of international advertising research / | HF5814 .H36 2014 c.2 Handbook of international advertising research / | HF5814 .H36 2014 c.3 Handbook of international advertising research / | HF5814 .U85 2012 c.1 Using qualitative research in advertising : |
Hardback.
Includes bibliographical references and indexes.
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