Handbook of international advertising research / Edited by Hong Cheng.
Material type: TextSeries: Handbooks in communication and mediaPublication details: Chicester : Wiley Blackwell, 2012Description: 600 p. ; 25 cmISBN: 9781444332377 (hbk.); 1444332376 (hbk.)Subject(s): Advertising -- ResearchDDC classification: 659.1072 LOC classification: HF5814 | .H36 2014Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation | APU Library Open Shelf | Book | HF5814 .H36 2014 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011576 | |
General Circulation | APU Library Open Shelf | Book | HF5814 .H36 2014 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00011577 | |
General Circulation | APU Library Open Shelf | Book | HF5814 .H36 2014 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00011578 |
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HF5813.U6 T46 2012 c.1 Advertising age : | HF5814 .H36 2014 c.1 Handbook of international advertising research / | HF5814 .H36 2014 c.2 Handbook of international advertising research / | HF5814 .H36 2014 c.3 Handbook of international advertising research / | HF5814 .U85 2012 c.1 Using qualitative research in advertising : | HF5821 .A74 2002 c.1 Contemporary advertising / | HF5821 .A74 2009 c.1 Essentials of contemporary advertising / |
Hardback.
Includes bibliographical references and indexes.
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